Identity design for Teresa Borrell
Teresa Borrell is a specialist gun-dog trainer, breeder of Chesapeake Bay Retrievers and all round outdoors woman extraordinaire. She runs a highly specialised business training hunting dogs (and their owners) to stalk and retrieve water fowl.
Teresa identifies strongly with the North American style of hunting (no Hunter wellies, Barbour Jackets, or Hooray Henry's here please) and requested a new identity design which reflected this.
The resulting design is inspired by vintage Americana and classic crest designs traditionally used to represent educational institutions and outdoor sports clubs.


