Organic social media content for Just'nCase reusable nursing pads.
Just'nCase make super absorbent and leakproof reusable nursing pads for breastfeeding. The pads are machine washable, tumble dryable and long-lasting for a more sustainable future.
Just'nCase were looking to build a presence on social media channels, and required a library of evergreen content to establish credibility, engage with their customers, promote brand awareness, and refer traffic to their eCommerce site. The series is designed to appeal to new mothers (who might be grappling with breastfeeding), or organised mothers-to-be with a keen interest in the subject.
Most women's hygiene products are generic and commoditised. The personified nursing pads keep the product front and centre, and provide a uniquely differentiated brand asset in a competitive market.
The Breastfeeding 101 series covers the 'basics' of nursing in a fun and digestible format suitable for Instagram, Facebook and Pinterest.
