Social advertising for Confitex for Men reusable leakproof underwear
Confitex for Men make leakproof underwear for men with light bladder leakage issues. Crafted using their unique patented fabric technology the briefs look and feel just like ordinary underwear. Most male hygiene products in this category are plastic-lined disposable products, a confronting reality which many men are unprepared for. Confitex for men offer an all in-one solution which is convenient, discreet and out-performs the competition.
I created a suite of ads to promote the range on Facebook. Designed to create awareness, drive conversion, and cement their position as a premium brand with superior technology.
Confitex for Men appeals to mature men who experience leakage, possibly as a result of a medical issue. Their typical customer is looking for a solution to the issue which doesn't impede their active lifestyle.
These ads were deployed across all stages of the funnel on Facebook, as statics, videos, and carousels.
