Social advertising for Just'nCase reusable nursing pads
Just'nCase make super absorbent and leakproof reusable nursing pads for breastfeeding. The pads are machine washable, tumble dryable and long-lasting for a more sustainable future. Just'nCase nursing pads appeal to new mothers who may be grappling with breastfeeding leakage, and organised mothers-to-be who are stocking up on maternity supplies.
A new offering for the brand, Just'nCase sought to promote the pads across all stages of the funnel as paid advertising on social.
The majority of nursing pads on the market today are plastic-lined disposables, which do a poor job of managing leakage. Just'nCase nursing pads are crafted using their own patented high-performance textile technology, and have been independently lab-tested to prove they outpace the competition. The ad creative was designed to communicate their key unique selling points in a fun and memorable way, while staking out their position as the best performing reusable nursing pad available in the market.
Creative was rolled out across Facebook, Instagram, and as pre-roll ads on YouTube.