An integrated campaign for the launch of Just'nCase reusable glow-in-the-dark nursing pads
The pads are a fun and novel solution to an age-old problem facing breastfeeding mothers in the dead of the night; finding what you need in the dark.
I developed hero creative visuals for their website, eDM's, social media, and print. I created a brief for influencers and UGC creators, and worked with external suppliers to generate product photography for the launch.
The creative approach reflects the companies position as a market leader in textile technology, with a cute and quirky tone appropriate for the maternity market.
